Building your brand is what we do. Who you do, and why are questions that yoru marketing efforts ahould answer. At Native Graphix, we study your golas and budget requirements first. This way we can create effective strategies and tactics that work for you. Before you advertise in magazines, or buy postcards, or do any marketing, you need to decide on your strategy. By doing so, your efforts will be more consistent, more effective, and by design will stay within the budgets you have set for your plan.

Native Graphix works by the moto that all businesses large and small can benefit from strategic marketing planning. We keep this in mind for every project we undertake. Let us Design, Create, Develop, and Masterpiece your marketing future.

Client: Bank of America Mortgage
Title: Private Mortgage Team- Mortgage Rewards
Deliverable: Print Ads, Direct Mail Marketing,
Target: $300k and up Home Buyers and Sellers

 

 

Challenge & Assignment
Bank of America Mortgage wanted to offer something new exclusively to
their customers who were in the market for a $300k and up home.Previous
advertising had produced some results but lacked an actual strategy to
generate more sales.

In addition to the fact that advertising cost were extremely unjustified in
terms of profitability. Bank of America Mortgage had an internal marketing
team, but were unable to create marketing materials quickly that were
effective in respect to their target audience.

Native Graphix was hired by Bank of America Mortgage to develop a
marketing strategy. A strategy that simply increased the amount of home
purchases through Bank of America as the lender, in the targeted group
of $300k-up home buyers & sellers.

 

Strategy & Solution
To start this new strategy, Native Graphix began by collecting data
on all previous campaigns. Native Graphix looked at previously run print ads
and direct mail pieces to see the message conveyed. After a brief overview
it was determined that all marketing materials needed to be revised and
completely redeveloped.

The "Mortgage Rewards" campaign featured creative direct mail pieces that
included multi-folding postcards. The postcards had a themed message on the
outside that lured readers to open folds were there were visuals and mortgage rebates. The print ads took a more edgy "funny but serious" approach aimed
at high class living. The strategy simply stepped out of the traditional thinking
box that Bank of America Mortgage previously used.